Groove & Company

Wedding . Birthday . Anniversary . Graduation . Retirement . Corporate . Retail . Office Party . Holiday Party . Grand Opening . Brand Activation . Community Event . Fundraiser .

Groove & Company is a boutique DJ service owned and operated by two women with over a decade of hospitality experience. Fully insured and always prepared, we bring professionalism and peace of mind to every event.

Whether a casual kickback or an elegant wedding, DJ Prima keeps the crowd engaged and the rhythm flowing.
On event day, she’s joined by an assistant to help with setup and coordination with vendors and guests.

Skip the salespeople and middlemen found at larger companies. Work directly with DJ Prima from the first call to the final song for the personal attention your event deserves.

A woman DJ in black attire smiling at the camera while performing at a wedding reception with guests dancing in the background.

Spinning
Moments
Into
Unforgettable
Memories

DJ Prima hails from the Bronx, NY, where R&B, hip-hop, classic house, salsa, reggaeton, and other Caribbean rhythms shaped her sound and sense of community.

Known for seamless beat matching and smooth transitions across urban, rock, pop, and Top 40 classics, each of her sets is tailored to your energy and culture.

Now based near Rockwall, Texas, she brings that same flavor to events across the Dallas metroplex.

Neon sign reading "Let's Party" reflected on a surface in a dark room.

Female DJ with curly hair and sunglasses performing at an outdoor event during sunset, under an orange canopy with DJ equipment and speakers, illuminated by colorful lights.

A wedding reception scene with bride and groom kissing, surrounded by guests clapping and celebrating in a large indoor venue.

Female DJ with curly hair operates DJ equipment at an indoor event, with guests seated and socializing in the background.

A couple is dancing at their wedding reception, with the woman smiling and touching her face, wearing a white dress and earrings, and the man in a gray suit.

People dancing and socializing at an outdoor evening wedding reception with a DJ, string lights, and sunset in the background.

A woman with curly hair DJing at a party or wedding reception, with a crowd of people dancing and celebrating in the background, decorated with string lights.

A woman is dancing with an older woman at a wedding reception, surrounded by guests watching and smiling.

Group of women enjoying a DJ performance in a grocery store, with some dancing and smiling.

Female DJ with curly hair and sunglasses standing at a DJ booth with turntables, a laptop, and a drink, surrounded by colored lights and black curtains.

People dancing and socializing at a party with colorful decorations and a bar in the background.

A DJ woman with curly hair wearing a blue dress operating DJ equipment with a laptop and handheld fan at an outdoor event with people sitting at tables under umbrellas.

A woman DJing at a festive event with large blue speakers, a DJ controller, and holiday decorations, including a garland with red berries and a small Christmas tree.

A woman in a white dress standing and smiling at a party in a room with blue lighting, with a decorated wedding cake on the table in front of her.

Crowd of young people at an event with colorful light streaks overhead, some looking up or smiling.

Indoor DJ setup with speakers, lighting, and a framed abstract painting on a wooden wall.

PRICING

WEDDING

A bride and groom share a kiss surrounded by a crowd at a celebration. The crowd is clapping and smiling, capturing a joyful moment.

$1195
Ceremony | Cocktail | Dinner | Dance
Up to 100 Guests
Professional DJ | MC
DJ Assistant
Curated Music Mix

Premium Sound & Music for 2 Areas
2 Wireless Microphones

Dynamic Dance Floor Lighting

Modern DJ Table | Facade
Pricing is based on 2025 rates and is subject to change
Outdoor events may incur an extra fee
We are currently accepting bookings up to 8 months in advance
Free Travel Within 75 miles from Rockwall Harbor
A wedding isn’t just a party; it is a high-stakes production.
There are no do-overs, and much of the day’s success rests on the DJ’s ability to execute every moment with precision.
Long before the big day, we spend several hours consulting with the couple, building set lists tailored to your theme and culture, planning key moments, and understanding your overall vision.
On the wedding day, we often manage multiple setups for the ceremony, cocktail hour, dinner, and reception. Each space requires its own timing, music, microphones, and coordination.
We also serve as the central point of communication, working closely with your venue and other vendors to keep the timeline on track and guide guests from one moment to the next.
Our role goes far beyond supplying sound equipment and playing songs. It is an all-day responsibility, and we help orchestrate the entire experience while providing entertainment for guests of every generation.

PRIVATE EVENT

Group of people celebrating around a table outdoors at night with string lights, confetti, and sparklers.

$500
4 Hours
Up to 100 guests
Professional DJ
DJ Assistant
Curated Music Mix
2 Premium Speakers
2 Wireless Microphones
Dynamic Dance Floor Lighting
Modern DJ Table | Facade
Pricing is based on 2025 rates and is subject to change
We are currently accepting bookings up to 8 months in advance
Outdoor events may incur an extra fee

Free Travel Within 50 miles from Rockwall Harbor
Sound for more than 100 Guests + $250

RETAIL | CORPORATE

Submit the availability request form here and we’ll send you a proposal.
Impress your colleagues, clients, and customers with a professional DJ who sets the perfect tone for office gatherings, holiday parties, grand openings, and more.
These events deserve flawless production and coordination.
By discussing your needs with us, we can provide accurate pricing and a tailored experience.
Pricing is based on 2025 rates and is subject to change
We are currently accepting bookings up to 8 months in advance
Outdoor events may incur an extra fee

Free Travel Within 50 miles from Rockwall Harbor
Sound for more than 100 Guests + $250

Thank you for considering Groove & Company for your next event!

Our transparent pricing keeps things simple and stress free so the only sweating you’ll do is on the dance floor.

Business presentation slide with four steps on scheduling a call, including review pricing, check availability, schedule a call, and secure booking fee, with icons of a calendar and clock.

Check DJ Availability

3 Reasons to Hire a Professional DJ

A woman walks towards a Black SUV with its rear hatch open, revealing audio equipment inside, while a person is loading speakers into the vehicle outside a building with glass doors and planters.

Sure, you can rent or borrow speakers from a friend, but then you’re stuck scheduling pickups/returns, hauling heavy gear, and hoping it all works.

Let Groove & Company handle the logistics so you can focus on having fun.

A man in a blue suit kneeling on the floor at a wedding reception, adjusting a microphone connected to a speaker, with several guests standing and watching in the background.

Are you really a guest if you’re untangling cables and troubleshooting microphones?

Leave the audio setup to us so everyone, especially your nearest and dearest, can enjoy the celebration.

A man and a woman at a party, with the woman looking at her phone. The woman has dark, curly hair and is wearing a strapless, sparkly dress. The man has short hair and is wearing a black shirt. In the background, four women are standing under party lights, and confetti is falling around them. The woman is saying, 'I don't know what to play next' in a speech bubble.

A Spotify playlist can’t read the room, and you shouldn’t have to either. Relying on cell service or Wi-Fi to stream music is risky.

DJ Prima adapts to the vibe in real time with thousands of high-quality downloaded tracks, keeping the music flowing without interruptions.

Check DJ Availability

TESTIMONIALS

A bride and groom dancing together amidst a ring of guests holding sparklers at night, with string lights overhead at an outdoor celebration.

⭐️⭐️⭐️⭐️⭐️
“Groove & Company made our wedding unforgettable. The planning calls beforehand really helped us feel at ease. She knew exactly what to play to keep everyone dancing. Her DJ assistant was great with prepping us for our grand entrances. Professional, reliable, and a joy to work with. 100% recommend!

-Maria & Brandon, Happy Couple

People dancing and singing at a lively celebration or party, with a DJ setup visible in the foreground and festive string lights overhead.

⭐️⭐️⭐️⭐️⭐️

“DJ Prima brought such a fun, personable energy to my 40th birthday bash! She kept the dance floor packed with old-school favorites and mixed in songs for the younger crowd too.

I especially loved that Groove & Company is run by two women. Huge shoutout to her partner, who handled the lighting and managed song requests. One of my favorite parts was when they passed the mic so we could sing along to our favorite jams. It made the night feel personal, interactive, and truly unforgettable.”

-Veronica, Guest of Honor

A group of women and men at a grocery store celebrating with a DJ setup, some clapping and smiling, with a DJ woman in front of the mixer. There are colorful signs and shelves of grocery items in the background.