Groove & Company

Wedding . Birthday . Anniversary . Graduation . Retirement . Corporate . Retail . Office Party . Holiday Party . Grand Opening . Brand Activation . Community Event . Fundraiser .

Wedding . Birthday . Anniversary . Graduation . Retirement . Corporate . Retail . Office Party . Holiday Party . Grand Opening . Brand Activation . Community Event . Fundraiser .

Who We Are

Groove & Company delivers professional DJ services based in Rockwall, Royse City, and Greenville, and travels throughout the greater Dallas–Fort Worth area in Texas.

Proudly serving all couples and cultures, we offer engaging entertainment including Karaoke, Music Bingo, and live DJ sets for any occasion. From casual kickbacks and corporate gatherings to elegant weddings, every set is customized to match the tone of your crowd.

As a boutique DJ company, you’ll work directly with the DJ for consultation and timeline coordination, not through a sales team. Backed by over a decade of hospitality experience, every event we take on is handled with care and intention.

Beyond the music, DJ Prima serves as host and liaison, announcing key moments and keeping the venue, vendors, and guests in sync so you can enjoy your event with confidence.

A woman DJ in black attire smiling at the camera while performing at a wedding reception with guests dancing in the background.

Spinning
Moments
Into
Unforgettable
Memories

Behind The Booth

DJ Prima hails from the Bronx, NY, where a rich mix of R&B, hip-hop, dancehall, freestyle, classic house, salsa, reggaeton, and other Caribbean rhythms shaped her sense of community and musical foundation.

Growing up in a vibrant, crowded city taught her how to connect naturally with folks from all walks of life, and watching generations come together at house parties revealed the unifying power of music, sparking her love of DJing.

Building on those roots, she blends the genres she was raised on with rock, pop, and Top 40, crafting dynamic sets with real-time mashups of classic and current hits for a fun, high-energy sound.

You can expect a genuine human touch at every event and someone who celebrates right alongside you!

Pricing
Check DJ Availability

A sleek DJ setup that enhances your event without stealing the spotlight.

Elevated service. Reasonable pricing.

Inquire about special rates for charities and community events.

Neon sign reading "Let's Party" reflected on a surface in a dark room.
Female DJ with curly hair and sunglasses performing at an outdoor event during sunset, under an orange canopy with DJ equipment and speakers, illuminated by colorful lights.
A wedding reception scene with bride and groom kissing, surrounded by guests clapping and celebrating in a large indoor venue.
Indoor DJ setup with speakers, lighting, and a framed abstract painting on a wooden wall.
Female DJ with curly hair operates DJ equipment at an indoor event, with guests seated and socializing in the background.
A couple is dancing at their wedding reception, with the woman smiling and touching her face, wearing a white dress and earrings, and the man in a gray suit.
People dancing and socializing at an outdoor evening wedding reception with a DJ, string lights, and sunset in the background.
A woman with curly hair DJing at a party or wedding reception, with a crowd of people dancing and celebrating in the background, decorated with string lights.
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A woman is dancing with an older woman at a wedding reception, surrounded by guests watching and smiling.
Group of women enjoying a DJ performance in a grocery store, with some dancing and smiling.
People dancing and socializing at a party with colorful decorations and a bar in the background.
A woman DJing at a festive event with large blue speakers, a DJ controller, and holiday decorations, including a garland with red berries and a small Christmas tree.
A DJ woman with curly hair wearing a blue dress operating DJ equipment with a laptop and handheld fan at an outdoor event with people sitting at tables under umbrellas.
A woman in a white dress standing and smiling at a party in a room with blue lighting, with a decorated wedding cake on the table in front of her.
Crowd of young people at an event with colorful light streaks overhead, some looking up or smiling.
Female DJ with curly hair and sunglasses standing at a DJ booth with turntables, a laptop, and a drink, surrounded by colored lights and black curtains.
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3 Reasons to Hire Groove & Company

A woman walks towards a Black SUV with its rear hatch open, revealing audio equipment inside, while a person is loading speakers into the vehicle outside a building with glass doors and planters.

Sure, you can rent or borrow speakers from a friend, but then you’re stuck scheduling pickups/returns, hauling heavy gear, and hoping it all works.

Let Groove & Company handle the logistics so you can focus on having fun.

A man in a blue suit kneeling on the floor at a wedding reception, adjusting a microphone connected to a speaker, with several guests standing and watching in the background.

Are you really a guest if you’re untangling cables and troubleshooting microphones?

Leave the audio setup to us so everyone, especially your nearest and dearest, can enjoy the party.

A man and a woman at a party, with the woman looking at her phone. The woman has dark, curly hair and is wearing a strapless, sparkly dress. The man has short hair and is wearing a black shirt. In the background, four women are standing under party lights, and confetti is falling around them. The woman is saying, 'I don't know what to play next' in a speech bubble.

A streaming playlist can’t read the room and depends on internet reliability.

DJ Prima adapts to the vibe in real time with thousands of high-quality downloaded tracks, keeping the music flowing without interruptions.

Check DJ Availability
Pricing

Testimonials

A bride and groom dancing together amidst a ring of guests holding sparklers at night, with string lights overhead at an outdoor celebration.

⭐️⭐️⭐️⭐️⭐️

“Groove & Company made our wedding unforgettable. The planning calls beforehand really helped us feel at ease. She knew exactly what to play to keep everyone dancing. Her DJ assistant was great with prepping us for our grand entrances. Professional, reliable, and a joy to work with. 100% recommend!

-Maria & Brandon, Happy Couple

People dancing and singing at a lively celebration or party, with a DJ setup visible in the foreground and festive string lights overhead.

⭐️⭐️⭐️⭐️⭐️

“DJ Prima brought such a fun, personable energy to my 40th birthday bash! She kept the dance floor packed with old-school favorites and mixed in songs for the younger crowd too.

I especially loved that Groove & Company is run by two women. Huge shoutout to her partner, who handled the lighting and managed song requests. One of my favorite parts was when they passed the mic so we could sing along to our favorite jams. It made the night feel personal, interactive, and truly unforgettable.”

-Veronica, Guest of Honor

A group of women and men at a grocery store celebrating with a DJ setup, some clapping and smiling, with a DJ woman in front of the mixer. There are colorful signs and shelves of grocery items in the background.

⭐️⭐️⭐️⭐️⭐️

“Groove & Company DJ’d our Dollar Tree grand opening and the music was great! They set the perfect tone, motivating our staff and getting customers dancing in the aisles and even at the registers. It created such a fun, welcoming vibe for the event!”

-Jessica, District Manager

Pricing

WEDDING

A bride and groom share a kiss surrounded by a crowd at a celebration. The crowd is clapping and smiling, capturing a joyful moment.

  • $1195

    Ceremony | Cocktail | Dinner | Dance

    6 Hour Performance

    Professional DJ | MC

    DJ Assistant

    Curated Music Mix

    Premium Sound for 2 Areas

    2 Wireless Microphones

    Dynamic Dance Floor Lighting

    Modern DJ Table | Facade

  • Pricing is based on 2026 rates and is subject to change

    Outdoor events may incur an extra fee

    We are currently accepting bookings up to 6 months in advance

    Free Travel Within 75 miles from Rockwall Harbor

  • A wedding isn’t just a party; it is a high-stakes production.

    There are no do-overs, and much of the day’s success rests on the DJ’s ability to execute every moment with precision.

    Long before the big day, we spend several hours consulting with the couple, building set lists tailored to your theme and culture, planning key moments, and understanding your overall vision.

    On the wedding day, we often manage multiple setups for the ceremony, cocktail hour, dinner, and reception. Each space requires its own timing, music, microphones, and coordination.

    We also serve as the central point of communication, working closely with your venue and other vendors to keep the timeline on track and guide guests from one moment to the next.

    Our role goes far beyond supplying sound equipment and playing songs. It is an all-day responsibility, and we help orchestrate the entire experience while providing entertainment for guests of every generation.

PRIVATE EVENT

Group of people celebrating around a table outdoors at night with string lights, confetti, and sparklers.

  • $500

    4 Hours

    Professional DJ

    DJ Assistant

    Curated Music Mix

    2 Premium Speakers

    2 Wireless Microphones

    Dynamic Dance Floor Lighting

    Modern DJ Table | Facade

    *Custom pricing applies to weddings, quinceañeras, and corporate events.

  • Pricing is based on 2026 rates and is subject to change

    We are currently accepting bookings up to 6 months in advance

    Outdoor events may incur an extra fee

    Free Travel Within 50 miles from Rockwall Harbor

  • Sound for more than 100 Guests + $250

RETAIL | CORPORATE

  • Submit the availability request form here and we’ll send you a proposal.

    Impress your colleagues, clients, and customers with a professional DJ who sets the perfect tone for office gatherings, holiday parties, grand openings, and more.

    These events deserve flawless production and coordination.

    By discussing your specific needs with us, we can provide accurate pricing for a tailored experience.

  • Pricing is based on 2026 rates and is subject to change

    We are currently accepting bookings up to 6 months in advance

    Outdoor events may incur an extra fee

    Free Travel Within 50 miles from Rockwall Harbor

  • Sound for more than 100 Guests + $250